Dr Franco Gussalli Beretta, one of the Managing Directors of the acclaimed Italian guns producer and relative of the originator, clarifies in a short meeting in FT’s that his own style signifier is his watch. An Audemars Piguet Royal Oak watch, to be exact. Beretta’s CEO claims a few of them and does as such since 20 years.
Although I have nothing against utilizing paid-for brand represetatives, as long as it bodes well for the brand and their watches, I really think individuals like Franco Gussalli Beretta are more fascinating to find out about. He likely paid for these watches himself, in contrast to true brand diplomats, and can [therefore] presumably recount a substantially more fascinating story why he decided for Audemars Piguet’s Royal Oak watch than the others. He could likewise have picked another watch or another brand for the +40K he spent on his quantieme perpetuel.
Unfortunately, the fascinating part for watch aficionados stops here in the HowToSpendIt meet. I would have gotten a kick out of the chance to ask him what model he purchased 20 years prior and what it is that intrigues him such a great amount about this watch that he chose to stay with it, being it in a few varieties of the celebrated octagonal plan by Genta .
If it’s sufficiently fascinating, maybe can remember a meeting with Franco Gussalli Beretta for their upcoming index as they did with Bruno Rubinski in 1999/2000 and rouse new likely clients. Simply my $0.02 of course.