Next week is the eighth release of what’s become both a tradition and foundation for horological enthusiasts in and around the Big Apple: Madison Avenue Watch Week, during which the participating stores welcome both old companions and new, and create a variety of encounters intended to both educate and fan the flames of horological enthusiasm. In addition to offering a direct first glance at probably the latest presentations from Baselworld and SIHH, you’ll have a chance to participate in everything from a hands-on class in watchmaking at the Jaeger-LeCoultre shop, to a chance to meet custom leather strap maker Jean Rousseau at Vacheron Constantin.
Some occasions are restricted as far as the quantity of participants (the JLC watchmaking workshop, for instance) so you’ll have to glance through the week’s programs and make sure you secure a place for any smaller workshop or seminar. This year, participating stores incorporate A. Lange & Söhne (who’ll have lager and pretzels on hand to set the state of mind) Chopard, David Yurman, De Beers, F.P. Journe, Hublot, Jaeger-LeCoultre, Montblanc, Officine Panerai, and Vacheron Constantin. The Horological Society Of New York will also be supporting the event.
This year there’s also another participant, whose personality will astonish a few, and probably raise a few eyebrows – the Madison Avenue Apple store is a part of Madison Avenue Watch Week, interestingly. On the 14th through the fifteenth, from 6-7, the store will direct a seminar for Apple Watch proprietors on Watch basics and advanced features.
To see the full calendar of occasions, and RSVP to anything explicit for which you’d like a place held, visit Madison Avenue Watch Week on the web.
Top image, Jaeger-LeCoultre Atmos clock with marquetry case, “Le Baiser,” decoration based on Gustave Klimt’s “The Kiss.”